Vol. 11 No. 2 (2025): Jurnal Manajemen dan Bisnis Equilibrium

Articles

• SENTIMENT ANALYSIS OF CUSTOMER SATISFACTION TOWARDS STEAK HUT MANYAR KERTOARJO RESTAURANT SERVICES USING THE TF-IDF METHOD

  Rama Chikal Abimanyu, Istian Kriya Almanfaluti

  135-154

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• KEPUTUSAN PEMBELIAN PRODUK NIKE OLEH GENERASI Z DITINJAU DARI PENGARUH INFLUENCER DAN CONTENT MARKETING

  Marcello Dicaprio Putra Agung, Istian Kriya Almanfaluti, Mochamad Rizal Yulianto

  155-173

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• OPTIMALISASI STRATEGI DIGITAL MARKETING DALAM MENINGKATKAN BRAND AWARENESS BRI INSURANCE

  Anton Topo Koentoro, Nyowan Dwika Ayu Amrita

  174-193

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• DIGITAL LITERACY AS A MODERATOR OF THE INFLUENCE OF INFLUENCER AND DIGITAL MARKETING ON CONSUMER PURCHASE DECISIONS IN THE HIJABQA FASHION BUSINESS

  Renata Wijayanti

  194-207

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• THE MEDIATING ROLE OF ONLINE PAYMENT IN THE RELATIONSHIP BETWEEN TIKTOK PRODUCT REVIEWS AND PURCHASE DECISIONS ON E-COMMERCE PLATFORMS

  Amanda Ridha Pradya Duhita

  208-221

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• THE NEXUS OF INTERNATIONAL MARKETING MANAGEMENT AND SUSTAINABLE TOURISM IN THE DIGITAL ERA: A BIBLIOMETRIC REVIEW

  TJOKORDA GDE AGUNG WIJAYA KESUMA SURYAWAN

  222-243

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• ENVIRONMENTAL AND NON ENVIRONMENTAL ASPECTS INFLUENCE ON CARBON EMISSION DISCLOSURE IN COMPANIES LISTED ON IDX CARBON

  Dolly Adolina Prameswari, Martdian Ratna Sari

  244-260

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• FOSTERING SUSTAINABLE PRODUCT DEVELOPMENT: THE INTERPLAY OF GREEN INNOVATION, DYNAMIC CAPABILITIES, AND TECHNOLOGY IN SURABAYA FNB INDUSTRY

  Septian Sony Utomo

  261-279

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• PENGARUH PEMASARAN YANG MENIPU DAN BRAND HATE TERHADAP WORD OF MOUTH PADA USAHA LAUNDRY KILAT DI KOTA DENPASAR

  Agus Purusa Dharma

  280-295

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• PENGARUH GREEN BRAND POSITIONING TERHADAP GREEN PURCHASE INTENTION DENGAN ATTITUDE TOWARD GREEN SEBAGAI MEDIASI

  Muhammad Bhirawa Dwi Atma Citalada

  296-310

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• PENGARUH FOMO, VIRAL MARKETING, DAN HALAL CERTIFICATION TERHADAP PURCHASE DECISION MELALUI PURCHASE INTENTION KONSUMEN MIE GACOAN JEPARA

  Yoshi Dwi Triswati, Nurul Huda

  311-336

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• LEADERSHIP AS A MODERATOR: THE INFLUENCE OF SELF-EFFICACY AND BEHAVIORAL INTEGRITY ON INDIVIDUAL CREATIVITY

  Made Juliasa, I Made Aditya Wardana, MAW, Ade Maharini Adiandari, I Nengah Aristana

  337-357

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• THE EFFECT OF CUSTOMER TRUST AND SATISFACTION ON CUSTOMER LOYALTY AT BPR SANTI PALA IN BADUNG

  Anak Agung Istri Paramita Dewi, Nyoman Dwika Ayu Amrita, Putu Gede Denny Herlambang

  358-370

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• PENGARUH BUDAYA ORGANISASI DAN KOMUNIKASI ORGANISASI TERHADAP TEAMWORK KARYAWAN MELALUI KNOWLEDGE SHARING SEBAGAI VARIABEL INTERVENING PT BINTANG TEKNIK NYATA

  Muhammad Elny Firmansyah, Rifdah Abadiyah, Dewi Andriani

  371-407

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• Tri Hita Karana As An Ethical And Strategic Foundation In Local Fruit Farming Enterprises In Bali

  I Made Agus Dartawan, Nyoman Dwika Ayu Amrita, I Kadek Sara Mandiyasa

  408-416

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