Jurnal Manajemen dan Bisnis Equilibrium

DECODING EXCEPTIONAL FRONTLINE SERVICE PERFORMANCE: THE ROLES OF EMPLOYEE MOTIVATION AND NON-PHYSICAL WORK ENVIRONMENT AT BALI’S PREMIERJEWELLERY STORE

Tjokorda Gde Agung Wijaya Kesuma Suryawan — 2025-03-31

This study examines the influence of employee motivation and the non-physical work environment on frontline service performance at UC Silver Gold, a renowned jewellery store in Bali, highlighting their role in delivering superior customer experiences and maintaining competitive advantage. Using a census approach, all 60 employees were surveyed through structured questionnaires. The analyses included validity and reliability tests, classical assumption tests, multiple linear regression, determination analysis, and t-tests and F-tests to assess the significance of individual and combined variables, respectively. The findings reveal that employee motivation positively and significantly impacts frontline service performance; the non-physical work environment also has a positive and significant effect on frontline service performance; and both variables together create a robust influence on the quality of services delivered. These results underscore the need for organizations to prioritize communication, managerial support, and a supportive organizational climate to enhance service delivery and exceed customer expectations. This research contributes to the field of marketing by providing empirical evidence on the interplay between internal workplace dynamics and frontline service performance. By integrating employee motivation and environmental factors into service quality frameworks, the study highlights strategic pathways for improving customer satisfaction and strengthening competitive positioning in both local and global markets.

THE EFFECT OF GREEN MARKETING AND PRODUCT QUALITY ON PURCHASING DECISIONS FOR COCONUT SHELL CRAFTS AT YANDE BATOK UMKM IN KLUNGKUNG REGENCY

I Dewa Ayu Wulan Anggreni — 2025-03-31

In the modern business world, environmentally conscious marketing is becoming increasingly popular. There are various ways to implement environmentally focused marketing strategies, such as using recycled materials as raw materials for production and using eco-friendly packaging. Additionally, companies can engage in social activities or donations that aim to preserve the environment. This study aims to determine the partial and simultaneous effects of green marketing and product quality on the purchasing decisions of coconut shell craft products in the Yande Batok MSMEs (Micro, Small, and Medium Enterprises) in Klungkung Regency. Data were collected through the distribution of questionnaires to respondents aged 17 years and above who have purchased Yande Batok products, totaling 160 respondents. The data were processed and analyzed using multiple linear regression. The results of the study indicate that both Green Marketing and Product Quality, simultaneously, have a significant positive influence on the Purchasing Decisions of Yande Batok MSMEs in Klungkung Regency. Green Marketing, partially, has a positive and significant impact on the Purchasing Decisions of Yande Batok MSMEs in Klungkung Regency. Product Quality, partially, also has a positive and significant impact on the Purchasing Decisions of Yande Batok MSMEs in Klungkung Regency

THE INFLUENCE OF LOCATION, BRAND IMAGE AND PRODUCT QUALITY ON PURCHASING DECISIONS AT PT. SATYALOKA TIRTA AMERTA IN BANGLI DISTRICT

Gusti Ayu Utami Sri Dewi — 2025-03-31

Gaining insights into consumer behavior remains an essential endeavor for companies aiming to cater effectively to their target market, particularly concerning the realm of consumer purchase choices. The objective of this study revolves around exploring the individual and collective impact of geographical location, brand perception, and product excellence on consumer purchase decisions pertaining to the Sangsang brand of bottled mineral water, offered by PT. Satyaloka Tirta Amerta. The scope of the study encompasses all consumers who have engaged in the purchase of Sangsang bottled water within the Bangli Regency, an entity with a population size yet to be determined. To attain a representative sample, the study employs a purposive random sampling method, yielding a sample size of 96 participants as derived from the formula advocated by Rao Purba. The methodology adopted encompasses various analytical techniques, including assessments of classical assumptions, multiple linear regression analyses, determination analyses, F-tests, and t-tests. The culmination of these analyses underscores the pronounced influence of geographical location, brand image, and product quality on consumers' purchasing inclinations. Individually, each factor displays a positive and noteworthy impact, signifying that a suitable location, favorable brand perception, and superior product quality significantly contribute to consumer decisions. When appraised collectively, these three variables sustain their significance, emphasizing their joint effect on consumers' decisions to purchase Sangsang branded bottled water from PT. Satyaloka Tirta Amerta within the Bangli Regency.

THE EFFECT OF PRODUCT QUALITY AND BRAND IMAGE ON PURCHASING DECISIONS AT PT ARINT PREMIUM FITTING GATSU TIMUR DENPASAR

I Nyoman Satya Paramartha — 2025-03-31

In making purchasing decisions there are influencing variables such as product quality and brand image. There are concerns and problems encountered related to product quality and brand image in an effort to create purchasing decisions, so it is very appropriate in this study to examine further the influence of product quality and brand image on purchasing decisions at PT. Arint Premium Fitting Gatsu Timur Denpasar. The number of samples was determined by purpusive sampling method as many as 94 consumers of PT. Arint Premium Fitting. Data were analyzed using the classical assumption test, multiple linear regression analysis, multiple correlation analysis, determinant analysis, simultaneous significance test (F-test), and partial significance test (t-test). The results showed that there was a positive and significant effect simultaneously on product quality and brand image on purchasing decisions at PT. Arint Premium Fitting. While partially product quality has a positive and significant effect on purchasing decisions at PT. Arint Premium Fitting. Partially, brand image has a positive and significant effect on purchasing decisions at PT. Arint Premium Fitting

THE EFFECT OF SAVINGS GROWTH, DEPOSIT GROWTH AND CREDIT GROWTH ON PROFITABILITY

Gregorius Paulus Tahu — 2025-03-31

Village Credit Institution (LPD) is a business entity that collects funds from villagers in the form of savings and deposits and then redistributes the funds in the form of credit, where basically LPD itself has the aim of gaining profit. The purpose of this study is to determine the effect of savings growth, deposit growth and credit growth on LPD profitability in Tabanan District. The types of data sources used in this study are qualitative and quantitative data types and use secondary data sources. The population in this study is LPD in Tabanan District which has 12 LPD units. The sampling method in this study is using a saturated sampling technique, where a sample of 12 LPDs was taken as samples with five years of observation so that the number of observations was 60. This study uses a data collection method in the form of a non-participant observation method. The data analysis technique used is multiple linear regression analysis. Based on the results of the analysis that has been carried out, it is obtained that savings growth has a positive effect on profitability. While the growth of deposits and credit does not have a significant effect on the profitability of LPD Tabanan District. The limitation of this study is that it only examines Regional Credit Institutions (LPD) in Tabanan sub-district, so the results of this study cannot necessarily be generalized to LPDs in other areas. This study contributes in providing ideas and input on financial management and improving operational systems in managing financial institutions. This study contributes by exploring the influence of savings, deposits and credit growth on profitability in LPDs in Tabanan sub-district, which has not been widely studied in previous studies.

THE INFLUENCE OF PRODUCT QUALITY AND SERVICE QUALITY ON CONSUMER PURCHASING DECISIONS ON RICE PRODUCTS AT KUD ARTHA MULIA JAYA PEJENG GIANYAR DISTRICT

NI PUTU PUTRI AYU WIJAYANTHI — 2025-03-31

Consumer behavior is closely related to the sales level of a company because purchasing decisions play a crucial role in this process. One of the cooperatives currently facing purchasing decision issues in Gianyar Regency is KUD Artha Mulia Jaya, Pejeng. The purpose of this study is to demonstrate the partial and simultaneous effects of service quality and product quality on consumers' purchasing decisions regarding rice products at KUD Artha Mulia Jaya, Pejeng, Gianyar Regency. The population for this study consists of all consumers at KUD Artha Mulia Jaya, Pejeng, which is an uncountable number. The sample size for this research was determined using the Lemeshow formula for an unknown population, resulting in 96 participants. The data analysis technique employed in this study includes multipledlinear regressiondanalysis, determinationdanalysis, F-test, and t-test. The data analysis results show that both productdquality and servicedquality have a positivedand significant simultaneous influence on consumers' purchasing decisions regarding rice products at KUD Artha Mulia Jaya. Additionally, product quality and service quality have a positivedand significant partial influence on consumers' purchasingddecisions regarding rice products at KUD Artha Mulia Jaya, Gianyar Regency.