Jurnal Manajemen dan Bisnis Equilibrium

INOVASI MITIGASI BENCANA DALAM KETERBATASAN ANGGARAN : STRATEGI ADAPTIF BADAN NASIONAL PENANGGULANGAN BENCANA (BNPB)

Sajiva Purna Yudha — 2026-09-30

Indonesia is one of the countries with the highest disaster risk levels in the world. There are several factors that contribute to Indonesia’s vulnerability to natural disasters. The country lies along a chain of active volcanoes known as the Ring of Fire. This position is one of the main reasons why Indonesia is highly prone to disasters, as it is located within the Pacific Ring of Fire. This region stretches approximately 40,000 kilometers around the Pacific Ocean and is characterized by frequent earthquakes and volcanic eruptions. It is recognized as the most active seismic zone in the world, consisting of ocean trenches, volcanic arcs, and volcanic belts that are closely interconnected. In addition, Indonesia’s geographical location at the convergence of three major tectonic plates, combined with its tropical climate, increases its susceptibility to various natural hazards. As a disaster-prone country, Indonesia faces significant challenges in disaster risk management, particularly under conditions of limited budget allocation. This study aims to analyze innovative disaster mitigation strategies that can be implemented by the Badan Nasional Penanggulangan Bencana (BNPB) under fiscal constraints. The research employs a qualitative approach through literature review of scientific journals and public policy documents. The findings indicate that innovations based on digital technology, education, community empowerment, and multi-stakeholder collaboration are effective strategies for enhancing disaster resilience in a cost-efficient manner. This study highlights that budget constraints can serve as a catalyst for innovation in disaster management.

PENGARUH KELANGKAAN DAN DESAIN PRODUK TERHADAP KEPUTUSAN PEMBELIAN DENGAN FEAR OF MISSING OUT (FOMO) SEBAGAI VARIABEL MEDIASI PADA MYKIKSTORE JEPARA

Afrina Syahla Isti Rahayu — 2026-09-30

This study aims to analyze the effects of scarcity and product design on purchase decisions with Fear of Missing Out (FOMO) as a mediating variable among Mykikstore Jepara consumers. A quantitative approach with a correlational design was employed. The sample consisted of 250 Mykikstore Jepara consumers selected using purposive sampling. Data were collected through a questionnaire using a 1–10 Likert scale and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0. The results show that scarcity and product design have positive and significant effects on FOMO. Product design and FOMO also have positive and significant effects on purchase decisions, while scarcity has no significant direct effect on purchase decisions. Furthermore, FOMO significantly mediates the effects of both scarcity and product design on purchase decisions. These findings support the Stimulus–Organism–Response (SOR) Theory, which explains that marketing stimuli can influence consumers’ psychological states before generating behavioral responses. Practically, Mykikstore should enhance product design attractiveness and implement scarcity strategies proportionally to stimulate FOMO and encourage purchase decisions.

PENGARUH FUNDAMENTAL, TEKNIKAL, DAN MAKRO EKONOMI TERHADAP HARGA SAHAM PADA SEKTOR PERBANKAN SYARIAH YANG TERDAFTAR DI BEI

MIftahul Jannah — 2026-09-30

Penelitian ini bertujuan untuk menganalisis pengaruh faktor fundamental, teknikal, dan makro ekonomi terhadap harga saham pada sektor perbankan syariah yang terdaftar di Bursa Efek Indonesia periode 2021–2024. Faktor fundamental diproksikan oleh Current Ratio (CR), Earnings Per Share (EPS), dan Debt to Equity Ratio (DER), faktor teknikal diproksikan oleh Trading Volume Activity (TVA), sedangkan faktor makro ekonomi diproksikan oleh inflasi dan nilai tukar. Penelitian ini menggunakan pendekatan asosiatif dengan jenis penelitian field research. Data yang digunakan merupakan data sekunder yang diperoleh dari empat bank syariah yang terdaftar di Bursa Efek Indonesia selama periode 2021–2024. Analisis data dilakukan menggunakan regresi data panel dengan bantuan aplikasi EViews 13. Hasil penelitian menunjukkan bahwa secara parsial Current Ratio (CR), Earnings Per Share (EPS), Debt to Equity Ratio (DER), Trading Volume Activity (TVA), dan inflasi tidak berpengaruh signifikan terhadap harga saham karena memiliki nilai probabilitas lebih besar dari 0,05. Sebaliknya, nilai tukar berpengaruh positif dan signifikan terhadap harga saham dengan nilai probabilitas sebesar 0,0420 (< 0,05). Hasil uji simultan menunjukkan nilai F-statistic sebesar 1,809524 dengan probabilitas 0,172485 (> 0,05), sehingga faktor fundamental, teknikal, dan makro ekonomi secara bersama-sama tidak berpengaruh signifikan terhadap harga saham. Temuan ini menunjukkan bahwa pergerakan harga saham perbankan syariah selama periode penelitian lebih dipengaruhi oleh faktor lain di luar model penelitian.

KEPUTUSAN PEMBELIAN PADA G. WALAT CAFÉ: PERAN ONLINE CONSUMER REVIEW DAN KEPERCAYAAN KONSUMEN

Shofy Ashfiyah — 2026-09-30

This study set out to answer one question: to what extent do online consumer reviews and consumer trust drive purchasing decisions among G. Walat Café's customers? The researcher pursued this through a quantitative method that blends descriptive and verification approaches, drawing 150 respondents via purposive sampling, a form of non-probability sampling. Data came from a five-point Likert-scale questionnaire, with multiple linear regression in IBM SPSS Statistics version 26 serving as the analytical tool. The analysis surfaced two consistent findings. Online consumer reviews carry a positive, statistically significant influence on purchasing decisions, and consumer trust exerts much the same influence. Even when the two variables are examined jointly, their positive and significant effect on G.Walat Café's customer purchasing decisions holds steady. Given these results, G. Walat Café would do well to sustain strong product and service quality while actively encouraging positive, credible customer reviews, since the two work hand in hand to strengthen purchasing decisions.

PENGARUH WORK-LIFE BALANCE DAN KOMPETENSI DIGITAL TERHADAP KINERJA ASN DKPUS BANGKA BELITUNG

Nurdiya Khairani Awwaliyyah — 2026-09-30

Developments in public service organizations require employees to possess adequate digital competencies and maintain a balance between work demands and personal life to support performance. In line with this condition, this study aims to analyze the effect of work-life balance and digital competence on employee performance at the Department of Archives and Library of the Bangka Belitung Islands Province. This study employed a quantitative approach with an explanatory research design involving 72 civil servants selected using a saturated sampling technique. Data were collected through a Likert-scale questionnaire and analyzed using multiple linear regression. The results show that, partially, work-life balance has a positive and significant effect on employee performance, as does digital competence. Simultaneously, both variables have a significant effect on employee performance. These findings highlight the importance of strengthening work-life balance and developing employees’ digital competence to support performance in the public sector.

PENGARUH LITERASI KEUANGAN, PERSEPSI RISIKO DAN MEDIA SOSIAL TERHADAP KEPUTUSAN INVESTASI GEN Z DI KOTA MEDAN

Suti Andriani — 2026-09-30

The purpose of this research is to examine how millennials in Medan City use social media, their level of financial education, and their perceptions of risk affect their investing choices. The research was quantitative in nature and relied on a survey design. Using the Slovin algorithm and selective selection, 400 respondents were chosen from the population of Generation Z living in Medan City. Questionnaires were used to gather data, which was then analyzed using PLS-SEM using SmartPLS. Based on the findings, it seems that Gen Z investors in Medan City are positively and significantly influenced by financial literacy, risk perception, and social media. After financial knowledge and social media, the most important factor affecting investment choices was risk perception. Financial literacy, the capacity to evaluate investment risks, and the use of social media as a source of investment information are all factors that Generation Z considers when making investment choices, according to the research. The research suggests that in order to help Generation Z make better investment decisions, it is important to improve financial literacy, educate them about investing risks, and provide them with reputable investment information via social media.

THE EFFECT OF WORKING CAPITAL MANAGEMENT, DIGITAL FINANCIAL LITERACY, AND FINANCIAL BEHAVIOR ON THE FINANCIAL PERFORMANCE OF MSMES IN BULELENG REGENCY

Ni Luh Eka Ayu Permoni — 2026-09-30

This study aims to analyze the effects of Working Capital Management, Digital Financial Literacy, and Financial Behavior on the Financial Performance of MSMEs in Buleleng Regency. The population of this study consisted of 562 MSME owners assisted by the Department of Trade, Industry, Cooperatives, Small and Medium Enterprises of Buleleng Regency. A sample of 85 respondents was determined using the Slovin formula. Data were collected through questionnaires using a Likert scale. The data analysis techniques included classical assumption tests, multiple linear regression analysis, model feasibility testing, and hypothesis testing using SPSS version 25. The results indicate that Working Capital Management, Digital Financial Literacy, and Financial Behavior individually have a positive and significant effect on the Financial Performance of MSMEs in Buleleng Regency. Simultaneously, these three variables also have a positive and significant effect on Financial Performance. These findings indicate that improved working capital management, the effective utilization of digital financial technology, and sound financial behavior can contribute to enhancing MSME financial performance and supporting the sustainability and development of MSMEs in Buleleng Regency.

PENGARUH KARAKTERISTIK HOST LIVE COMMERCE TERHADAP NIAT PEMBELIAN KONSUMEN MELALUI PERAN MEDIASI PENGALAMAN KONSUMEN

Hurrin Nabila Rafika Rahmah — 2026-09-30

The development of live commerce has transformed online shopping activities to be more interactive and experience-based. Host characteristics, such as expertise, responsiveness, and human resemblance, play a role in shaping consumer experience and purchasing tendencies. This study aims to analyze the influence of host characteristics on purchase intent and test the role of consumer experience as a mediating variable. The study uses a quantitative approach with an explanatory design and a cross-sectional survey of 150 live commerce users selected through purposive sampling. Data were collected using a five-point Likert scale questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Experience had the strongest positive influence on purchase intention. The indirect influence of responsiveness through experience was 0.245 and expertise was 0.119, while human similarity was 0.025. The results of PLS-Predict also showed good predictive ability. The findings confirm the importance of consumer experience in driving purchase intent on live commerce.

CREATING E-COMMERCE CUSTOMER SATISFACTION: THE EFFECT OF SHOPPING SAFETY AND TRUST-MEDIATED PRODUCT QUALITY ON SHOPEE USERS

Luh Kadek Budi Martini — 2026-09-30

The rapid growth of e-commerce has encouraged companies to enhance customer satisfaction as a crucial factor in maintaining business competitiveness. This study aims to analyze the effect of shopping security and product quality on customer satisfaction, with trust serving as a mediating variable among Shopee users. A quantitative approach with a survey method was employed in this research. Data were collected through questionnaires distributed to Shopee users who had previously conducted online purchasing transactions using a purposive sampling technique. Data analysis was performed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS software. The results indicate that shopping security has a positive and significant effect on trust, and product quality also has a positive and significant effect on trust. Product quality was found to have a positive and significant effect on customer satisfactio. However, shopping security does not significantly affect customer satisfaction, and trust does not significantly affect customer satisfaction.

PENGEMBANGAN MODEL PELAPORAN LPD BERBASIS TRI HITA KARANA (THK): KAJIAN KEPATUHAN BUDAYA, AKUNTABILITAS SOSIAL, DAN KEBERLANJUTAN

I Komang Juliantara — 2026-09-30

Village Credit Institutions (Lembaga Perkreditan Desa—LPD) in Bali hold a dual role as both communal economic entities and pillars of cultural preservation based on the Tri Hita Karana philosophy. However, current conventional accounting practices are overly oriented toward financial profit, thereby triggering dissonance in the behavioral accounting of managers and threatening the position of the LPD's legitimacy theory before the krama (indigenous villagers). This qualitative research, employing an exploratory case study method, aims to reconstruct spiritual-social accounts and formulate a matrix of non-financial indicators as a supplement to LPD sustainability reporting. The findings indicate that ritual and social expenditures can be reclassified into a "Communal Ecosystem Investment" account to prevent financial efficiency bias. Theoretically, the disclosure of these values strengthens theological-cultural legitimacy, enhances the krama's sense of ownership, and behaviorally is proven to suppress debtors' moral hazard for the sake of achieving long-term economic sustainability for the LPD.

PENGARUH LITERASI KEUANGAN PERSEPSI KEMUDAHAN DAN PERSEPSI RISIKO TERHADAP KEPUTUSAN QRIS PADA USAHA MIKRO KECAMATAN BANGLI

Ni Komang Latri Yudani — 2026-09-30

The development of digital technology has accelerated the transformation of payment systems toward cashless transactions through the use of the Quick Response Code Indonesian Standard (QRIS). Although QRIS adoption continues to increase, its utilization among micro enterprises is still influenced by several factors, including financial literacy, perceived ease of use, and perceived risk. This study aims to analyze the influence of financial literacy, perceived ease of use, and perceived risk on the decision to use QRIS among micro enterprises in Bangli District. This study employed a quantitative approach with a causal associative research design. The population consisted of micro enterprises in Bangli District that use QRIS. The sampling technique used was purposive sampling, resulting in a sample of 90 respondents. Data were collected through questionnaire distribution. The data were analyzed using multiple linear regression analysis with the assistance of Statistical Package for Social Science (SPSS) version 26.0. The results indicate that financial literacy has a positive and significant effect on the decision to use QRIS. Perceived ease of use has a positive and significant effect on the decision to use QRIS. Perceived risk also has a positive and significant effect on the decision to use QRIS. Simultaneously, financial literacy, perceived ease of use, and perceived risk significantly influence the decision to use QRIS among micro enterprises in Bangli District. Financial literacy, perceived ease of use, and perceived risk explain 73.4 percent of the variation in the decision to use QRIS, while the remaining 26.6 percent is explained by other variables outside the scope of this study. The findings suggest that improving financial literacy, enhancing system usability, and managing perceived risk effectively can encourage micro enterprises to adopt QRIS in their business transaction activities.

THE EFFECT OF HUMAN AND STRUCTURAL CAPITAL ON R&D PERFORMANCE THROUGH RESEARCH COMPETENCY AT THE NAVAL RESEARCH AND DEVELOPMENT AGENCY

Sri Agustiono Bramantyo — 2026-09-30

This study examines the effects of Human Capital and Structural Capital on R&D Performance through Research Competency at the Naval Research and Development Agency (DISLITBANGAL). A quantitative explanatory design was employed using survey data collected from 266 personnel selected through purposive sampling. Data were collected using structured questionnaires and analysed using Partial Least Squares Structural Equation Modelling (PLS-SEM) with SmartPLS 4.0. The findings show that Human Capital positively influences Research Competency, whereas Structural Capital does not have a significant relationship with Research Competency. Structural Capital positively influences R&D Performance, while Human Capital does not have a significant direct effect on R&D Performance. Research Competency positively contributes to R&D Performance. The mediation analysis indicates that Research Competency mediates the relationship between Human Capital and R&D Performance, whereas it does not mediate the relationship between Structural Capital and R&D Performance. These findings demonstrate that human and structural resources contribute to R&D Performance through distinct pathways. The findings imply that DISLITBANGAL should strengthen research-specific competency development alongside organizational structures, systems, and resources that support R&D activities.

DETERMINANTS OF CIVIL SERVANTS' WORK EFFECTIVENESS: THE ROLE OF TRAINING, COMPENSATION, AND WORK ENVIRONMENT IN PUBLIC SECTOR ORGANIZATIONS

Cokorda Istri Agung Vera Nindia Putri — 2026-09-30

This study aims to analyze the determinants of civil servants' work effectiveness through the roles of training, compensation, and the work environment at the Regional Financial, Revenue, and Asset Agency of Bangli Regency. The study employed a quantitative associative approach with a population of 131 employees and a sample of 56 respondents selected using simple random sampling. Data were collected through questionnaires, interviews, observation, and documentation, and were analyzed using validity and reliability tests, classical assumption tests, multiple linear regression, the coefficient of determination, t-tests, and the F-test. The results show that training, compensation, and the work environment each have a positive and significant effect on work effectiveness. Simultaneously, the three determinants also have a positive and significant effect. The work environment provides the strongest relative contribution in the model. These findings confirm that improving public-sector work effectiveness requires integrated human resource policies, particularly appropriate selection of training participants, stronger performance-based incentives, a more conducive workplace layout, and proportional workload management.

THE EFFECT OF OCCUPATIONAL SAFETY AND HEALTH OF JOB ROTATION TRAINING ON EMPLOYEE PERFORMANCE IN THE BANGLI DISTRICT FIRE DEPARTMENT

Kadek Intan Rusmayanthi — 2026-09-30

The high occupational risks faced by employees of the Bangli Regency Fire Department require a safe working environment, adequate competencies, and appropriate job placement to ensure effective job performance. The condition of occupational safety equipment that has not been fully optimized, the need to improve employee competencies through job training, and the importance of appropriate job rotation are considered factors influencing employee performance in delivering public services. This study analys effect of occupational safety and health, job training, and job rotation on employe performance at the Bangli Regency Fire Department. The study employed a quantitatife aproach using multipel linear regresion analys. Population all employees of the Bangli Regency Fire Department. The sampling method used was a census, entire population forty-six employes was selected the research sampel. Data were colect through questionnaire, observations, interviews, and documentation. The findings revealed that ocupational safety and health, job training, and job rotation each had a posittive on employee performance. Simultaneously, these three variables also had a positive and significant effect on employe performance. The findings imply that improving ocupational safety and health systems, providing continuous job training, and implementing job rotation based on employees' competencies are essential strategies for enhancing employee performance and strengthening the effectiveness of public services delivered by the Bangli Regency Fire Department.

OPTIMALISASI KINERJA BISNIS MELALUI KAPABILITAS DIGITAL MARKETING: KAPABILITAS PEMASARAN SEBAGAI PEMEDIASI DAN INTENSITAS KOMPETITIF SEBAGAI PEMODERASI

IA Cynthia Saisaria Mandasari — 2026-09-30

Study aims to analyze the effect of digital marketing on the business performance of MSMEs in Bali by examining the mediating role of marketing capability and the moderating role of competitive intensity. Using a quantitative survey-based approach, data were collected from 100 MSMEs that actively use digital platforms through purposive sampling. The data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) to examine causal relationships, mediation effects, and moderation effects. The results indicate that digital marketing capability plays an important but indirect role in improving the business performance of MSMEs in Bali. Although digital marketing does not have a direct significant effect on business performance, it significantly enhances marketing capability, which in turn becomes a key factor driving improved business performance. Furthermore, the moderating effect of competitive intensity indicates that MSMEs operating in highly competitive environments tend to be better able to maximize the use of digital strategies to maintain their business performance.