Menguatkan Agrowisata Lewat Rasa Lokal: Sinergi Daya Tarik, Komunitas, dan Lokavorisme
DOI:
https://doi.org/10.47329/jurnalmbe.v12i1.1618Keywords:
Agrowisata, Daya Tarik Destinasi, Dukungan terhadap pengembangan pariwisata, Keterikatan Komunitas, LokavorismeAbstract
Indonesia merupakan negara agraris yang kaya akan sumber daya alam. Ketersediaan lahan yang luas memiliki prospek besar untuk mengembangkan berbagai usaha khususnya di bidang pertanian. Keadaan tersebut dapat dimanfaatkan guna meningkatkan perekonomian nasional dengan menggabungkan kegiatan agronomi dan pariwisata yang nantinya dikembangkan menjadi konsep agrowisata. Penelitian ini menggunakan metode kuantitatif, dengan data dikumpulkan melalui metode survei menggunakan kuesioner online dalam bentuk Google Form. Teknik purposive sampling digunakan untuk mengambil sampel dari populasi orang-orang yang pernah mengunjungi agrowisata di Indonesia dengan jumlah 249 responden. Hasil penelitian ini menunjukkan daya tarik destinasi berpengaruh positif terhadap lokavorisme. Kemudian, daya tarik destinasi berpengaruh positif terhadap dukungan terhadap pengembangan pariwisata. Selain itu, keterikatan komunitas berpengaruh positif terhadap lokavorisme dan juga dukungan terhadap pengembangan pariwisata. Penelitian ini juga mendapatkan hasil bahwa lokavorisme memediasi hubungan antara daya tarik destinasi dan keterikatan komunitas terhadap dukungan terhadap pengembangan pariwisata. Dengan fokus pada agrowisata sebagai objek penelitian, studi ini diharapkan dapat memberikan kontribusi teoritis dan praktis dalam memahami mekanisme pengembangan pariwisata berbasis lokal di Indonesia.
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Reich, B. J., Beck, J. T., & Price, J. (2018). Food as Ideology: Measurement and Validation of Locavorism. Journal of Consumer Research, April, 1–64. https://doi.org/10.1093/jcr/ucy027
Stylidis, D., Biran, A., Sit, J., & Szivas, E. M. (2014). Residents’ support for tourism development: The role of residents’ place image and perceived tourism impacts. Tourism Management, 45, 260–274. https://doi.org/10.1016/j.tourman.2014.05.006
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Barbieri, C. (2013). Assessing the sustainability of agritourism in the US: A comparison between agritourism and other farm entrepreneurial ventures. Journal of Sustainable Tourism, 21(2), 252–270. https://doi.org/10.1080/09669582.2012.685174
Cheng, T. M., C. Wu, H., & Huang, L. M. (2013). The influence of place attachment on the relationship between destination attractiveness and environmentally responsible behavior for island tourism in Penghu, Taiwan. Journal of Sustainable Tourism, 21(8), 1166–1187. https://doi.org/10.1080/09669582.2012.750329
Choe, J. Y. (Jacey), & Kim, S. (Sam). (2018). Effects of tourists’ local food consumption value on attitude, food destination image, and behavioral intention. International Journal of Hospitality Management, 71(May 2017), 1–10. https://doi.org/10.1016/j.ijhm.2017.11.007
Choi, J., Park, J., Jeon, H., & Asperin, A. E. (2021). Exploring local food consumption in restaurants through the lens of locavorism. Journal of Hospitality Marketing and Management, 30(8), 982–1004. https://doi.org/10.1080/19368623.2021.1923608
Danthanarayana, C. P., & Ranasinghe, R. (2020). The Impact of Destination Attractiveness on Tourists’ Motivation to Consume Local Foods. Sri Lanka Journal of Marketing, 6(2), 73–92. https://doi.org/10.4038/sljmuok.v6i2.43
Dey, B., Mathew, J., & Chee-Hua, C. (2020). Influence of destination attractiveness factors and travel motivations on rural homestay choice: the moderating role of need for uniqueness. International Journal of Culture, Tourism, and Hospitality Research, 14(4), 639–666. https://doi.org/10.1108/IJCTHR-08-2019-0138
Dsouza, K. J., Shetty, A., Damodar, P., Shetty, A. D., & Dinesh, T. K. (2023). The assessment of locavorism through the lens of agritourism: the pursuit of tourist’s ethereal experience. Economic Research-Ekonomska Istrazivanja , 36(2). https://doi.org/10.1080/1331677X.2022.2147566
Edward, M., & George, B. P. (2008). Tourism development in the State of Kerala, India: A study of destination attractiveness. European Journal of Tourism Research, 1(1), 16–38. https://doi.org/10.54055/ejtr.v1i1.7
Eslami, S., Khalifah, Z., Mardani, A., Streimikiene, D., & Han, H. (2019). Community attachment, tourism impacts, quality of life and residents’ support for sustainable tourism development. Journal of Travel and Tourism Marketing, 36(9), 1061–1079. https://doi.org/10.1080/10548408.2019.1689224
Hair, J. F., Hult, G. T. M., Ringle, C. M., Sarstedt, M., Danks, N. P., & Ray, S. (2021). Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R. Springer International Publishing. https://doi.org/10.1007/978-3-030-80519-7
Hair, J. F., Ringle, C. M., & Sarstedt, M. (2011). PLS-SEM: Indeed a silver bullet. Journal of Marketing Theory and Practice, 19(2), 139–152. https://doi.org/10.2753/MTP1069-6679190202
Huong, P. M., & Lee, J. H. (2017). Finding important factors affecting local residents’ support for tourism development in Ba Be National Park, Vietnam. Forest Science and Technology, 13(3), 126–132. https://doi.org/10.1080/21580103.2017.1354337
Kelly, D. C. (2013). Community Attachment, Religious Participation, and Quality of Life Satisfaction among Adults Involved in Civic Participation. Journal of Human Behavior in the Social Environment, 23(5), 561–572. https://doi.org/10.1080/10911359.2013.765821
Kim, S. H., & Huang, R. (2021). Understanding local food consumption from an ideological perspective: Locavorism, authenticity, pride, and willingness to visit. Journal of Retailing and Consumer Services, 58(October 2020), 102330. https://doi.org/10.1016/j.jretconser.2020.102330
Lee, C. F., Ou, W. M., & Huang, H. I. (2009). A study of destination attractiveness through domestic visitors’ perspectives: The case of Taiwan’s hot springs tourism sector. Asia Pacific Journal of Tourism Research, 14(1), 17–38. https://doi.org/10.1080/10941660902727991
Lee, T. H. (2013). Influence analysis of community resident support for sustainable tourism development. Tourism Management, 34, 37–46. https://doi.org/10.1016/j.tourman.2012.03.007
Lee, Y., Sneed, C., & Childs, M. L. (2024). Understanding Consumer Belief of Locavorism on Food Consumption at Farmers’ Markets: Implications for Extension Professionals. Journal of Extension, 62(3).
Lumbanraja, P. L. L., & Lumbanraja, P. C. (2023). Sistematical Review: Pengembangan Agrowisata Perkebunan Untuk Mencapai Tujuan Pembangunan Berkelanjutan Di Indonesia. Prosiding Seminar Hasil Penelitian Dan Pengabdian Kepada Masyarakat (SEHATI ABDIMAS), 6(1), 41–53. http://www.ojs.poltesa.ac.id/index.php/SEHATI_ABDIMAS/article/view/621%0Ahttps://www.ojs.poltesa.ac.id/index.php/SEHATI_ABDIMAS/article/download/621/229
McGehee, N. G. (2007). An agritourism systems model: A Weberian perspective. Journal of Sustainable Tourism, 15(2), 111–124. https://doi.org/10.2167/jost634.0
Memery, J., Angell, R., Megicks, P., & Lindgreen, A. (2015). Unpicking motives to purchase locally-produced food: Analysis of direct and moderation effects. European Journal of Marketing, 49(7–8), 1207–1233. https://doi.org/10.1108/EJM-02-2014-0075
Mohammad Malik, Y., Walia, S., Erkol Bayram, G., Valeri, M., & Basheer, S. (2024). Community Attachment, Tourist Contact, and Resident Attitudes Toward Tourism Development of Kashmir Valley. Tourism, 72(3). https://doi.org/10.37741/t.72.3.9
Nguyen, H. L., Tran, T. P., & Bui, H. L. (2023). Exploring tourists’ preference to visit domestic destination: a locavorism perspective. Current Issues in Tourism, November. https://doi.org/10.1080/13683500.2023.2276787
Nugroho, P., & Numata, S. (2020). Resident support of community-based tourism development: Evidence from Gunung Ciremai National Park, Indonesia. Journal of Sustainable Tourism, 2020(0), 1–16. https://doi.org/10.1080/09669582.2020.1755675
Park, K., Lee, J., & Lee, T. J. (2017). Residents’ attitudes toward future tourism development in terms of community well-being and attachment. Asia Pacific Journal of Tourism Research, 22(2), 160–172. https://doi.org/10.1080/10941665.2016.1208669
Pehin Dato Musa, S. F., & Chin, W. L. (2022). The role of farm-to-table activities in agritourism towards sustainable development. Tourism Review, 77(2), 659–671. https://doi.org/10.1108/TR-02-2021-0101
Reich, B. J., Beck, J. T., & Price, J. (2018). Food as Ideology: Measurement and Validation of Locavorism. Journal of Consumer Research, April, 1–64. https://doi.org/10.1093/jcr/ucy027
Stylidis, D., Biran, A., Sit, J., & Szivas, E. M. (2014). Residents’ support for tourism development: The role of residents’ place image and perceived tourism impacts. Tourism Management, 45, 260–274. https://doi.org/10.1016/j.tourman.2014.05.006
Thomas, L. N., & Mcintosh, W. A. (2013). “It Just Tastes Better When It’s In Season”: Understanding Why Locavores Eat Close to Home. Journal of Hunger and Environmental Nutrition, 8(1), 61–72. https://doi.org/10.1080/19320248.2012.761572
Ulya, K. M., Handayani, M., & Setiyawan, H. (2023). Alternatif Strategi Pengembangan Produk Agrowisata. Jurnal Litbang: Media Informasi Penelitian, Pengembangan Dan IPTEK, 19(1), 31–42. https://doi.org/10.33658/jl.v19i1.330
Zhang, T., Grunert, K. G., & Zhou, Y. (2020). A values–beliefs–attitude model of local food consumption: An empirical study in China and Denmark. Food Quality and Preference, 83, 103916. https://doi.org/10.1016/j.foodqual.2020.103916
Zolfagharian, M., Rajamma, R. K., Naderi, I., & Torkzadeh, S. (2018). Determinants of medical tourism destination selection process. Journal of Hospitality Marketing and Management, 27(7), 775–794. https://doi.org/10.1080/19368623.2018.1444527
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