MEMPERKAYA PENGALAMAN PENGUNJUNG: PENELITIAN RESTORAN MULTI SENSORI UNTUK MENINGKATKAN KEPUASAN - STUDI KASUS HENSHIN JAPANESE RESTAURANT

Abstract

This study focuses on analyzing the implementation of the multi-sensory restaurant concept at Henshin Japanese Restaurant in Jakarta, known for its advantageous location on the rooftop of a hotel offering a picturesque view of Jakarta city. Renowned for strategically incorporating sensory elements such as captivating interior design, appropriate music selection, enticing aroma, and creative dish presentations, the restaurant aims to provide an exceptional culinary experience for its patrons. Using a qualitative research method with a descriptive approach, data is collected from internet sources including customer reviews, articles, and promotional materials related to the restaurant. The collected data encompasses information about the restaurant concept, customer experiences, praises, criticisms, and general opinions. Data analysis is conducted to understand the effectiveness of Henshin's multi-sensory strategy in enhancing customer satisfaction and distinguishing itself from competitors in the market.