PENGUATAN MANAJEMEN BISNIS DALAM MENGHADAPI PERSAINGAN DI ERA GLOBALISASI

MANAJEMEN BISNIS

Authors

  • Adi Jumardiansyah Pengadilan Agama Klungkung

Keywords:

Business Strategy, SWOT, Sales

Abstract

This study aims to determine the Business Strategies applied in an effort to increase sales is appropriate. The research method used is a descriptive qualitative research method. The data used in this study are primary and secondary data. data collection techniques through observation, interviews, documentation and questionnaire distribution at the Love Shop Boutique. Analysis of the data used in this study is a SWOT (Strength, Weakness, Opportunity and Threat) analysis. The results of this study indicate that an effective strategy based on SWOT Matrix Analysis and SWOT Cartesian diagram produced an SO (Strength-Opportunity) strategy which has the highest score of 4.96 and is in quadrant 1 (Growth Oriented Strategy). Keywords: Business Strategy, SWOT, Sales

References

PENGUATAN MANAJEMEN BISNIS DALAM MENGHADAPI PERSAINGAN DI ERA GLOBALISASI

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Published

2026-08-05

Issue

Vol. 11 No. 1 (2026): Aktual Justice

Section

Articles

License

Copyright (c) 2026 Adi Jumardiansyah

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