PENGARUH PENGALAMAN PELANGGAN FASILITAS DAN PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN PADA CANGGU SPIRIT GUEST HOUSE

Thu, 16 Apr 2026 00:00:00 +0000

perception on customer satisfaction at Canggu Spirit Guest House. The research employs a quantitative approach using surveys distributed to guests who have stayed at the hotel. Data analysis was conducted using t-tests and F-tests to examine both partial and simultaneous effects among the variables. The results indicate that customer experience has a positive and significant impact on satisfaction, meaning that better experiences lead to higher satisfaction levels. Hotel facilities also show a positive and significant effect, indicating that adequate and complete facilities enhance guest comfort and satisfaction. Furthermore, price perception positively and significantly influences satisfaction, suggesting that prices aligned with the quality and services received improve customer satisfaction. Simultaneously, the three variables customer experience, facilities, and price perception—collectively have a significant effect on customer satisfaction, highlighting the importance of integrating these factors to enhance guest satisfaction. The study concludes that to improve customer satisfaction, hotel management should focus on enriching customer experience, providing optimal facilities, and setting prices according to consumer expectations. The research contributes theoretically through the application of the Expectancy Disconfirmation Theory and offers practical implications for hotel service management.

Anteseden Gaya Kepemimpinan Terhadap Produktivitas Promotor Oppo Wilayah Gianyar

Thu, 16 Apr 2026 00:00:00 +0000

Promoter productivity as the front line of sales is significantly influenced by leadership style and the implementation of reward and punishment systems. This study aims to examine the effect of leadership style on reward, punishment, and employee productivity at PT. World Innovative Telecommunication (OPPO) in the Gianyar region. The research uses a descriptive quantitative approach with a sample of 133 promoters. Data collection methods include observation, interviews, and questionnaires. The data were analyzed using Partial Least Square (PLS). The results indicate that leadership style has a positive and significant effect on both reward and punishment, but reward and punishment do not significantly affect promoter productivity. These findings suggest that leadership style is a key factor in enhancing productivity, while the reward and punishment systems require further evaluation in their implementation. This study offers strategic implications for management in developing effective leadership models to improve promoter performance.

Akses: Jurnal Penelitian dan Pengabdian Kepada Masyarakat Universitas Ngurah Rai

PENGARUH PENGALAMAN PELANGGAN FASILITAS DAN PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN PADA CANGGU SPIRIT GUEST HOUSE

Anteseden Gaya Kepemimpinan Terhadap Produktivitas Promotor Oppo Wilayah Gianyar