Jurnal AKSES

PENGARUH KEPUASAN KERJA DAN MOTIVASI KERJA TERHADAP LOYALITAS PEGAWAI NON MEDIS PADA RUMAH SAKIT UMUM DAERAH SANJIWANI DI KABUPATEN GIANYAR

Mahayanti Fitriandari — 2025-01-06

The study's objectives were to ascertain if job satisfaction and work motivation had a concurrent, partial, and substantial impact on the loyalty of non-medical staff at the Sanjihani General Hospital in Gianyar Regency. The proportionate random sampling technique was used to determine the sample size, which could be as many as 68 individuals. Stratified random sampling was used to carry out the sampling, meaning that the number of non-medical staff in each field under study affected how many samples were taken. The traditional assumption test, multiple linear regression coefficient analysis, determination analysis, F test statistical analysis, and t test statistical analysis were all used to analyse the data. The findings demonstrated a favourable and substantial influence on job satisfaction and work motivation on the loyalty of non-medical staff at the Sanjiwani Regional General Hospital in Gianyar Regency, either concurrently or partly.

PENGARUH PENGALAMAN MEMBELI, KEMUDAHAN PENGGUNAAN DAN KEPERCAYAAN TERHADAP MINAT BELI ULANG KONSUMEN PADA E-COMMERCE LAZADA (Studi Kasus Pada Konsumen Di Kecamatan Gianyar)

Anak Agung Istri Agung Ovy Dwijayanthi — 2025-01-06

The rapid development of e-commerce has influenced consumer behavior, including in Gianyar District. However, there is limited research examining the factors that drive repurchase intention in e-commerce platforms like Lazada. This study aims to analyze the simultaneous and partial effects of purchasing experience, ease of use, and trust on repurchase intention in Lazada e-commerce within Gianyar District. The research utilizes purposive random sampling, involving 96 respondents as samples. The data sources include primary and secondary data, with the nature of the data being quantitative and qualitative. Data collection techniques employed include observation, interviews, questionnaires, and documentation studies. Data analysis was conducted using multiple linear regression. The findings reveal that purchasing experience, ease of use, and trust significantly and positively affect repurchase intention, both simultaneously and partially. These results underline the importance of these factors in enhancing consumer loyalty in e-commerce platforms.

Unveiling Key Drivers of Consumer Purchase Decisions in the Evolving Cosmetics Industry

Tjokorda Gde Agung Wijaya Kesuma Suryawan — 2025-01-08

This study examines the influence of brand image, word-of-mouth (WOM), and competitive advantage on purchasing decisions in the cosmetics sector, focusing on CRRANTE products at Mutiara Permai Cantika Cosmetics Store, Gianyar, Bali, Indonesia. Utilizing a quantitative, causal-associative approach, data were collected from 96 respondents through purposive random sampling. The analysis included validity and reliability tests, classical assumption tests, multiple linear regression analysis, determination analysis, as well as F-test and t-tests to evaluate the simultaneous and partial effects of the independent variables on purchasing decisions. The findings reveal that brand image, WOM, and competitive advantage have a positive and statistically significant impact on purchasing decisions both individually and collectively. These results emphasize the importance of fostering a strong brand image, leveraging positive WOM, and maintaining a competitive edge to influence consumer behavior effectively. This research contributes to the field of international marketing by providing valuable insights into consumer decision-making processes within a highly competitive local cosmetics market. It offers practical implications for businesses aiming to strengthen their market position and academic value for further exploration of purchasing dynamics in similar contexts.

STRATEGI PENGEMBANGAN PASAR SENGGOL TABANAN SEBAGAI DESTINASI WISATA KULINER DI BALI

I Ketut Ardiasa — 2025-01-08

Tabanan adalah salah satu kabupaten yang ada di Bali yang mempunyai banyak potensi wisata. Salah satunya adalah potensi kuliner. Destinasi kuliner untuk masyarakat setempat yakni Pasar Senggol. Pasar Senggol Tabanan ialah pasar tradisional dan dibuka dari sore hari hingga malam hari. Di dalam pasar ini menjual bermacam macam jenis masakan tradisioanl yakni Sayur Gonde Suna Tabya yang merupakan ikon kuliner kabupaten Tabanan, klepon jajanan tradisional dan kuliner yang lainnya. Pasar Senggol Tabanan mempunyai banyak potensi yang bisa dikembangkan menjadi salah satu destinasi kuliner di Bali. Tujuan penelitian ini ialah untuk mengetahui bagaimana strategi pengembangan pasar Senggol Tabanan sebagai destinasi wisata kuliner di Bali. Penelitian ini menggunakan teknik analisis dekskriptif kualitatif. Data primer didapatkan dengan observasi secara langsung ke lokasi penelitian serta wawancara dengan beberapa pedagang dilokasi penelitian, sedangkan data sekunder diperoleh dengan melakukan studi kepustakaan dengan memakai acuan beberapa jurnal yang sesuai dengan topik yang dibahas. Pengumpulan data yang berupa potensi, peluang, kelemahan dan ancaman yang dianalisis menggunakan metode Matrik SWOT . Hasil penelitian menunjukkan pasar senggol Tabanan mempunyai potensi yang sangat baik untuk bisa dikembangkan menjadi destinasi wisata kuliner. Pasar ini menjual bermacam macam jenis masakan tradisional dengan cita rasa tersendiri, dan bergizi serta tidak mengandung bahan pengawet yang berbahan kimia. Pasar ini juga berada di pusat kota Tabanan, disekitar patung Sagung Ayu Wah yang mempunyai nilai sejarah, serta wafat pada saat melawan penjajah Belanda di Bali khusus di Tabanan.

PENGARUH KUALITAS PELAYANAN DAN PERSEPSI NILAI TERHADAP KEPUASAN KONSUMEN DALAM PEMBELIAN PRODUK BAHAN BANGUNAN PADA UD. TARU GUMANA

I Wayan Meryawan — 2025-01-08

Business competition has a significant impact on the industry, especially the fulfillment of consumer satisfaction perception which is the main problem, the weakness of the building store industry in meeting consumer satisfaction occurs in UD. Taru Gumana is caused by the low quality of service and the perception of value obtained by consumers. The purpose of this study is to determine the partial and simultaneous influence of service quality and value perception on consumer satisfaction in purchasing building material products at UD. Taru Gumana. This study is a quantitative study involving a sample of 96 respondents using the non-probalility sampling method. The data analysis technique used in this study uses hypothesis testing. The data collection technique uses questionnaire distribution. The results of the study stated that service quality and value perception had a positive and significant effect on consumer satisfaction and service quality and value perception together had a significant effect on consumer satisfaction. Furthermore, the implications of this research can build a way to increase consumer satisfaction, one of which is by paying attention to strengthening value perception so that the expectations desired by consumers can be realized and also inseparable from improving service quality.

SOSIALISASI PENGELOLAAN SAMPAH ORGANIK BERBASIS SUMBER DENGAN PEMBUATAN “TEBE MODERN” PADA PESERTA DIDIK SMP DHARMA PRAJA BADUNG

I Wayan Suanda — 2025-01-08

The management of waste produced by community households is not yet optimal, especially the handling of organic waste. To reduce the negative impact of organic waste whose management is not optimal, community service is carried out in the form of education and socialization of the application of organic waste processing by creating "Tebe Modern". This service activity is carried out using a descriptive evaluative method which is carried out by describing and analyzing the situation of the land used and maximized by socialization activities about how to process source-based waste by making "Tebe Modern". The results of this community service activity produced very good results, marked by high appreciation and enthusiasm from students, related agencies and community leaders.