Utami RF, Utami R, Arofah RU, Widyaningtyas D, Kharismasyah AY. PENGARUH BRAND AMBASSADOR, BRAND IMAGE, WORD OF MOUTH, DAN LIFESTYLE TERHADAP KEPUTUSAN PEMBELIAN SEPATU NEW BALANCE PADA GENERASI Z. Equilibrium [Internet]. 2026Mar.31 [cited 2026Oct.14];12(1):40-6. Available from: https://ojs.unr.ac.id/index.php/Equilibrium/article/view/1686