WIJAYANTHI NPPA. THE INFLUENCE OF PRODUCT QUALITY AND SERVICE QUALITY ON CONSUMER PURCHASING DECISIONS ON RICE PRODUCTS AT KUD ARTHA MULIA JAYA PEJENG GIANYAR DISTRICT. Equilibrium [Internet]. 2025Mar.31 [cited 2026Oct.17];11(1):76-91. Available from: https://ojs.unr.ac.id/index.php/Equilibrium/article/view/1480