Lady, L., Anggrena, C., Ariyanto, H. H. and Arief, R. F. (2026) “Enhancing Brand Identity and Purchase Intention through Digital Marketing Strategy”, Jurnal Manajemen dan Bisnis Equilibrium. Denpasar, ID, 12(1), pp. 111–125. doi: 10.47329/jurnalmbe.v12i1.1721.