KIM, chaeeun; NYOMAN DIAH UTARI DEWI; NYOMAN DWIKA AYU AMRITA. FACTORS INFLUENCING KOREAN TOURISTS’ SOUVENIR PURCHASE INTENTION IN BALI: IMPLICATIONS FOR SOUVENIR MARKETING STRATEGY. Jurnal Manajemen dan Bisnis Equilibrium, Denpasar, ID, v. 12, n. 1, p. 174–191, 2026. DOI: 10.47329/jurnalmbe.v12i1.1794. Disponível em: https://ojs.unr.ac.id/index.php/Equilibrium/article/view/1794. Acesso em: 14 oct. 2026.