LADY, L.; ANGGRENA, C.; ARIYANTO, H. H.; ARIEF, R. F. Enhancing Brand Identity and Purchase Intention through Digital Marketing Strategy. Jurnal Manajemen dan Bisnis Equilibrium, Denpasar, ID, v. 12, n. 1, p. 111–125, 2026. DOI: 10.47329/jurnalmbe.v12i1.1721. Disponível em: https://ojs.unr.ac.id/index.php/Equilibrium/article/view/1721. Acesso em: 14 oct. 2026.