DUHITA, A. R. P. THE MEDIATING ROLE OF ONLINE PAYMENT IN THE RELATIONSHIP BETWEEN TIKTOK PRODUCT REVIEWS AND PURCHASE DECISIONS ON E-COMMERCE PLATFORMS. Jurnal Manajemen dan Bisnis Equilibrium, Denpasar, ID, v. 11, n. 2, p. 208–221, 2025. DOI: 10.47329/jurnal_mbe.v11i2.1548. Disponível em: https://ojs.unr.ac.id/index.php/Equilibrium/article/view/1548. Acesso em: 15 oct. 2026.