kim, chaeeun, Nyoman Diah Utari Dewi and Nyoman Dwika Ayu Amrita 2026. FACTORS INFLUENCING KOREAN TOURISTS’ SOUVENIR PURCHASE INTENTION IN BALI: IMPLICATIONS FOR SOUVENIR MARKETING STRATEGY. Jurnal Manajemen dan Bisnis Equilibrium. 12, 1 (Mar. 2026), 174–191. DOI:https://doi.org/10.47329/jurnalmbe.v12i1.1794.