Lady, L., Anggrena, C., Ariyanto, H.H. and Arief, R.F. 2026. Enhancing Brand Identity and Purchase Intention through Digital Marketing Strategy. Jurnal Manajemen dan Bisnis Equilibrium. 12, 1 (Mar. 2026), 111–125. DOI:https://doi.org/10.47329/jurnalmbe.v12i1.1721.